FTC Guidelines and Bloggers

If you talk to bloggers, particularly bloggers who work with brands, concerns about meeting FTC guidelines are bound to enter the conversation.  While the FTC Endorsement Guidelines document may seem overwhelming, essentially what the guidelines are asking of bloggers and brands is really quite simple.  It’s about disclosure, about letting readers know of relationships that exist between the two parties.

Here are two quick videos of Mary Engle, Associate Director for the Bureau of Consumer Protection addressing the guidelines and what they mean.

1) What do the Endorsement Guides mean for bloggers?

2) How do bloggers follow the Endorsement Guides?

~ Shannan