SXSW Comes to Cincinnati

Can’t be in Austin for the country’s biggest interactive conference? That’s OK, The New Press Club is bringing it to us!

This Monday, March 15, 2010 at the Main Stay Rock Bar, 5th and Plum streets in downtown Cincinnati the New Press Club invites you from 5:30pm – 7:30pm. to listen and ask questions of  some of the top thinkers and biggest influencers in the social media realm who are in attendance at SXSW.

The interactive discussion from Austin is the first event sponsored by the newly-formed New Press Club, which aims to bring Cincinnatians interested in new media the latest information and news on trends, gadgets, and ways to  monetize the Web, and seeks to connect our local new media community to top influencers in the online interactive field from around the world.

Monday’s event is free and open to the public.

You can find the New Press Club on Twitter @NewPressClub and on Facebook New Press Club. Stay tuned as the speakers will be announced over the weekend.

UPDATE: Thank you to Christina for the heads up that we forgot to include the time!

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Wisdom Takeaways from Blissdom 2010: Search Engine Optimization (SEO)

Following is a guest post by blogger (and friend of CWB!) Jeanne Bernish.

I have to admit that when I decided to attend Blissdom 2010 I had pretty high expectations for a content rich share-fest common to Cincinnati Social Media meet-ups.   Blissdom 2010 was good – very good – and I did learn a great deal in the three days of jam-packed Conference offerings – new motivation to “Bring Fun and Passion” back into my work courtesy of the Opening Keynote by Kevin Carroll (@kckatalyst) and some really great tips and tools from the Wisdom Workshops which preceded the conference itself.

“SEO and Counting What Counts,” a dynamic 2 hour workshop presented by  Kelby Carr (@typeAmom) and Angela England (@AngEngland) was a fast-paced, information packed session which, for me at least, made the entire conference worthwhile.

Articles about how to blog abound – but a workshop centered on SEO is more about how to do it more visibly.  If you are trying to monetize your blog or raise the profile of the subject you are blogging about, what good is great content if no one is seeing it?

Once you have captured your tone and topic and are on your way to attracting and keeping the eyes of interested readers, how do you appeal to those elusive automated ones – the Search Engines?

The number one thing to focus on for good SEO are your Keywords.

A great way to sum up your headline?  When your partner or friend asks “what is your post about?” – the headline should closely reflect that answer.  Your headline may be cute and clever, but if it doesn’t carry essential keywords within it, you are missing a critical component of SEO.  TIP:  do a Google keyword search (https://adwords.google.com/select/KeywordToolExternal) on your post topic before you write it – then use those keywords in your post title.  Or not.  Seriously, if you are writing a post on education you should know that the global monthly search volume for “education” is 45,500,000:  for “online high schools” it’s 5,400 – which one do you think you’d have a better chance vaulting near the top in?  So keyword searches can help you refine your topic and identify those keywords you will want to include in your post title.  And as for the titles – long ones are fine.  Google accommodates plurals and other word forms so go ahead and use them if they make sense – but try to keep the main phrase in the first part of the title (because really long titles do get cut off at some point).

Most of the tips revolve around Keyword Density:

Squeeze keywords into every square pixel you can find:

Photos should be renamed and are another great way to hide keywords.  Google image search drives a lot of traffic so if you are leaving “DSG_000123.jpg” as your photo name you are missing an opportunity to max out on SEO.

Permalinks (or “low hanging fruit”):  A Permalink is a URL automatically generated by your blogging platform (in this case, WordPress) to allow for a permanent archival “address” (it means “permanent link”).  In WordPress, Permalink options can be found under “Settings.”  The Default setting is the short form and looks like this:  http://racetothemiddle.com/?p=123 Do not use this form.  Instead, select “Date and Name” or “Month and Name”  so the URL looks more like this:  http://racetothemiddle.com/2010/02/flyover-journalism/ Permalinks are another place to maximize your keywords and if you use the short form (?p=123) the keywords are lost. If you have followed the earlier guidelines of using your Keywords in your title then *well how about that?!* there they are again in the Permalink!   Sweet!

Use the “Header” format in your posts rather than regular bolding.  Search engines treat subheads differently than they do text or bolded text.

Use Tags when you need to supplement a smaller title – but don’t bother with them if the title supplement isn’t searchable.

Use the descriptive keywords to hang the link on:  e.g. “Here are the basics of SEO” is the link.  Do NOT write “The basics of SEO are here

Once You’ve Nailed the Keywords:

Nobody searches “uncategorized” – so just go ahead and delete it from your Categories list.

Spend a day playing with Google Analytics.  There’s stuff there I didn’t know existed.  Google Analytics gives you an eye for what is working and if you are below 50% on Google traffic as a source, that is an indication that something may be wrong.

Lastly,  connect with other women bloggers!  Guest post or comment on another Cincinnati Women Bloggers Blog.  Add each other to Blog Rolls.  The gold in SEO is in people linking to you!

Jeanne Bernish (@JeanneBernish) is a communications specialist and writer who moved to Cincinnati in 1989 to open a newswire bureau and never left.  Currently the web and social media manager for a local non-profit, she Manages The World of Learning blog at http://www.knowledgeworks.org/worldoflearning/ and Tweets as @WorldofLearning for KnowledgeWorks.  Her personal blog is called Race To The Middle.

CWB February Meeting

Save the date!

Happy New Year everyone!  Cincinnati Women Bloggers is excited to announce the details of our first meeting of 2010. We’re still working on finalizing all the details, but we hope you’ll mark your calendars for Saturday, February 27th and plan on joining us for what is sure to be a great meeting.

What: Using blogs and other social media tools in your job search, Sponsored by MomCorps

Who: Presented by Jennifer McClure (CincyRecruiter on Twitter)

When: Saturday, February 27, 2009 | 10 a.m.

Where: Red Tree Art Gallery and Coffee Shop

This meeting is sponsored by Mom Corps. Mom Corps is a company that provides businesses with direct access to a previously untapped market segment of exceptional talent – professionals who have opted out of the traditional workplace.  You can find them on Twitter at MomCorpsCincy.

Planning for 2010 ~ We Need Your Help

As we prepare to enter 2010, and as Debba, Laura and I begin to plan the 2010 meeting schedule, we’d like to hear from you.

What topics would you like hear about? Would you like a class on on LinkedIn or Google Wave? A class on WordPress or TypePad? Want to learn about Monetization or Ad Networks? Perhaps you’d like us to bring in an expert in HTML or SEO?

This is your organization. Our main goal is to have topics and speakers that will help you with your blogging efforts.

If you’d like to share your thoughts, just click here. You can include your name, or do it anonymously.

Local Bloggers on City Talk 55KRC Radio

A big shout out to Julie (Wine Me Dine Me), Kate (Kate’s Random Musings) and Susan (Working Moms Against Guilt). The trio of local bloggers appeared last Sunday on 55Krc’s City Talk radio program.  During the show the three represented Cincinnati Women Bloggers and spoke about blogging, the local blogging scene and things happening around the city.

You can check out the MP3 from the show on the City Talk site.

Happy Holi-daze

We want to thank everyone who came out to Pachinko last night to celebrate the holidays with us and with Cincinnati Imports. In addition to the good fun and conversation that was had, we raised $550 for the Welcome House in Covington! Shannan will be delivering the money to the non-profit later this week.

For more photos from the night, you can check out the Cincinnati Women Bloggers Facebook page.

It’s party time!

It’s that time of year again. The time when we gather for a little fun and holiday cheer while raising money for a worthy charity. It’s Happy Holi-daze Happy Hour time, and this year we’re bigger and better through our partnership with the awesome ladies of Cincinnati Imports.

So, here’s the scoop.

This year’s event is on Monday, December 14 starting at 6 p.m. at Pachinko in Covington. We suggest a $10 donation at the door, which will get you a drink ticket and some tasty treats.

All proceeds from the evening will go to the Welcome House of Northern Kentucky. The Welcome House “collaborates with the community to provide a continuum of quality services for individuals and families who are either homeless or at risk of becoming homeless to eradicate homelessness, foster stability and promote a just society.” Your donation and attendance on December 14 will help this wonderful organization fund essential services for those in our community who need it most this holiday season.

We can’t wait to see you there! Please RSVP on eventbrite, so we know how much food to make!